Each April, Earth Day Oregon organizes a statewide coalition of partners that inspires collective giving and action on April 22nd every year—to amplify the impact of local nonprofits who make Earth Day their every day.
Since launching in 2019, the annual Earth Day Oregon campaign has grown rapidly and has helped raise more than $700,000 for participating nonprofit partners.
For Earth Day Oregon 2023, over 100 nonprofits, 300+ local businesses, and thousands of community members will take collective action throughout April in honor of Earth Day (April 22nd). Wherever you are in Oregon, join us!
Through this coordinated effort, we are building the tradition of Earth Day as an occasion for Oregonians to generate a wave of support for the nonprofits leading us to healthy environments, equitable communities, and sustainable economies across our state.
Who Does What During the Campaign?
Earth Day Oregon builds the nonprofit partner community
Earth Day Oregon recruits nonprofit partners to join the campaign and then facilitates informational and orientation meetings. There are no fees for nonprofit partners to participate.
Oregon nonprofits that engage with and benefit marginalized communities who are impacted by systemic racism, discrimination, inequities, and other forms of oppression are encouraged to participate. Earth Day Oregon provides additional support to nonprofits that are small, rural, community-benefit (CBOs), culturally-specific, and/or advancing environmental justice.
- Nonprofit partners must be 501(c)(3) organizations based in (or with a location in) Oregon; or are located in Oregon and are fiscally sponsored by a 501(c)(3) nonprofit organization.
- They each advance one or more of the 17 United Nations’ Sustainable Development Goals in Oregon. The goals are a framework for global action in partnership to achieve sustainability.
- Are prepared to meet the campaign commitments (details below).
- Nonprofit partners’ policies and practices must provide equal opportunity to all qualified individuals in leadership, staffing and service, regardless of race, ethnicity, national origin, citizenship status, gender, gender identity, sexual orientation, disability, age, religion, and any status protected by law. They must not require attendance or participation in religious/faith activities as a condition of service delivery, nor require adherence to religious/faith beliefs as a condition of service or employment.
Nonprofit partners find and register at least 3 supporting business partners
Each nonprofit partner invites and secures at least 3 business partners who agree to participate and support the nonprofit as part of the Earth Day Oregon campaign. They coordinate to make sure the business is registered by March 7th to be included in full campaign partner promotion.
Each business partner commits to:
- Making a meaningful monetary contribution directly to their nonprofit partner in honor of Earth Day; and
- Getting the word out to their audience about their partnership and ways people can engage with the broader campaign during Earth Month (April).
There is no minimum dollar amount required for the contribution in honor of Earth Day; but it should be meaningful to both the business and the nonprofit partner. The amount is up to the partners to determine. The contribution can be a flat dollar amount, proceeds from a product or service, a percentage of your revenue on Earth Day, a match for employee April volunteer hours, etc. Business partner donations are to be made directly to the nonprofit by May 15th.
Nonprofit partners are responsible for vetting and linking up with business partners who value their work, who are committed to achieving sustainability in Oregon (no greenwashing), and who will receive visibility through the campaign. Business partners support no more than 3 nonprofits. While monetary donations are preferred, one of the three required business partner donations can be in-kind (non-cash).
Nonprofit partners and business partners receive resources from Earth Day Oregon
Provides support, regular communications, campaign resources, and events to support Nonprofit Partners and their Business Partners in their campaign efforts, aiming to make it as accessible and easy to participate as possible.
Earth Day Oregon provides support and a bunch of cohesively-branded, handy resources to nonprofit and business partners to make participation and promotion of their campaign efforts as easy as possible.
For example, partners receive:
- Earth Day Oregon campaign logos
- Campaign-branded, customizable posters for business storefronts, registers, etc.
- Sample, customizable content and images for social media channels
- Other tools, tips, and resources to support campaign success for all partners
Nonprofits plan and promote their Earth Day Oregon 2023 participation, with the help of their business partners
Nonprofit partners plan and carry out their own individualized Earth Day Oregon campaigns that fit their organization, goals, and audience. This is done while incorporating Earth Day Oregon’s customizable branding and language to make it clear that all partners are part of a larger campaign that is making a collective impact, statewide. Each partners’ campaigns should focus on engagement and action in Earth Month, April, especially on Earth Day, April 22nd.
Business partners help promote the partnership and campaign during Earth Month (April) by inviting their supporters/clients/community to get involved. This might include giving to the nonprofit partner, learning about them, or possibly attending a partner event.
Optional: Many nonprofit and business partners also team up for virtual or in-person events to celebrate Earth Day, publicize their work, and encourage public support. Earth Day Oregon’s online calendar and action hub features these partner events in April.
Earth Day Oregon coordinates, supports, and promotes the campaign
Earth Day Oregon manages and promotes the campaign overall and the participating nonprofit partners and business partners—to maximize giving to the nonprofits, attention for all partners, and collective action on Earth Day (April 22nd) and all April long.
We promote campaign participants and the Earth Day Oregon campaign through:
- Linked nonprofit partner and business partner directories on the website—so the public can easily see who’s involved, give, and take action
- Public online Events Calendar featuring partners’ Earth Month activities
- A robust statewide PR and marketing campaign with cohesive campaign branding and links directing people to the online partner directories and event calendar
- Social media (including an April post about each partnership) and earned media
- Securing sponsors who support the campaign overall and raise the campaign’s profile
Earth Day Oregon also organizes a free partners-only networking event to kick off Earth Month and strengthen connections among the nonprofit and business partners.
After the campaign, Earth Day Oregon distributes need-based mini grants to eligible nonprofit partners who met their campaign commitments.
November 1, 2022
Nonprofit partner registration opens for Earth Day Oregon 2023
December 31, 2022
Early-Bird deadline for nonprofit partner registration (to gain early access to partner resources for business partner outreach and campaign planning)
January 17, 2023
Informational/Q&A meeting for interested nonprofit partners (virtual)
January 31, 2023
Final deadline for nonprofit partner registration
February 9, 2023
Orientation meeting for nonprofit partners (virtual)
March 7, 2023
Deadline for business partner registration to be included in full promotion (includes logo upload)
March 31, 2023
Deadline to submit partner Earth Month/Earth Day events for the online calendar (as applicable)
April 1: Earth Month Begins!
- Each Nonprofit Partner carries out their Earth Day Oregon 2023 effort (with their 3+ supporting business partners)
- Earth Day Oregon continues to carry out statewide PR and engagement campaign
Week Of April 3, 2023 (Dates TBA)
Earth Day Oregon hosts mixer events for nonprofit and business partners
April 22, 2023
EARTH DAY! Business and individual giving to and engagement with nonprofit partners across the state; peak media coverage
May 15, 2023
- Deadline for business partner donations to be made to nonprofit partners
- Campaign report survey responses due to Earth Day Oregon (from nonprofit and business partners)
Week of June 5, 2023
- Earth Day Oregon distributes mini-grants to eligible nonprofit partners
- Earth Day Oregon sends the campaign results report to all partners