Business Partner Info
Priority business partner registration is due March 7, and the final deadline is March 31. Learn more here about involvement in Earth Day Oregon 2023. As a business partner, you can be part of the collective action on Earth Day to support nonprofits who are leading us to a sustainable Oregon!
If you’ve already been a business partner for prior Earth Day Oregon campaigns, then you know what to do! If you haven’t already heard from your nonprofit partner(s) from years past, reach out to let them know you’ll support their great work again for Earth Day Oregon 2023. If you need the nonprofit’s contact info, contact Earth Day Oregon.
If you’re new to Earth Day Oregon, or a returning partner who wants to support more organizations (no more than 3), contact Earth Day Oregon to receive the list of 2023 nonprofit partners who would love to connect with you.
If you would like to support the campaign overall, consider becoming a campaign Sponsor for 2023.
Questions or ideas to share? Contact Executive Director Kelly Stevens.
How the Campaign Works
View the campaign overview flier [PDF] and see the summary below of how the campaign works, who’s involved, and why you should join us as a business partner.
CAMPAIGN Overview
Earth Day Oregon is a growing statewide campaign that generates awareness, donations, and partnerships on Earth Day (April 22nd) each year for Oregon nonprofits who work year-round to create a just and sustainable world.
Since its first year in 2019, Earth Day Oregon has helped raise more than $700,000 for Oregon nonprofits and has helped strengthen nonprofit-business partnerships, and the campaign continues to grow.
Oregon nonprofits, businesses, and community members come together each year for Earth Day Oregon to make a collective impact—by supporting the nonprofits who are accelerating Oregon toward our common goals of healthy environments, equitable communities, and sustainable economies across our state.
Who Does What?
(1)
Earth Day Oregon recruits nonprofit partners to join the campaign and facilitates informational and orientation meetings. Nonprofit partners must advance one or more of the 17 United Nations' Sustainable Development Goals in Oregon. The goals are a framework for global action in partnership to achieve sustainability. Nonprofit registration deadline: January 31st.
(2)
Nonprofit partners secure at least 3 business partners to support the nonprofit as part of the Earth Day Oregon campaign—with a meaningful monetary donation and a commitment to help get the word out about the partnership and any ways people can engage during Earth Month. Business partner registration deadline: March 7th (priority); March 31st (final).
Once you’ve confirmed with your nonprofit partner that you’ll support them for Earth Day Oregon 2023, you can register your business online (or your nonprofit partner can; they’ll just need info from you to do so). Business Partners support no more than 3 nonprofit partners.
(3)
Business partners discuss with their nonprofit partner(s) what their support will look like—in the form of a meaningful monetary donation directly to an Earth Day Oregon nonprofit partner, in honor of Earth Day (April 22). The value of the donation is up to you and your nonprofit partner to decide, and donations should be made to the nonprofit by May 15th so the impact of your gift can be counted as part of the campaign. (The contribution can be a flat dollar amount, proceeds from a product or service, a percentage of your revenue on Earth Day, a match for employee April volunteer hours, etc.) Some partners choose to co-host an event during Earth Month to boost engagement and potential media coverage. Earth Day Oregon’s online calendar and action hub features these partner events in April.
Business partners can support no more than 3 nonprofit partners through this initiative, so as not to dilute the impact of your gift or garble the communications about multiple partnerships.
(4)
Participating nonprofits and their 3+ business partners invite their supporters/clients/community to get involved—by giving to the nonprofit partner, learning about them (and others in the campaign), and possibly attending volunteer or other events with partners during Earth Month as applicable (potentially co-hosted by the nonprofit and business partners). Each nonprofit partner runs their own unique Earth Day effort as part of the broader Earth Day Oregon campaign.
(Throughout)
Earth Day Oregon manages and promotes the campaign overall and the participating partners statewide to maximize giving to the nonprofits, attention on the partners, and action on Earth Day (April 22nd) and all April long.
In addition to running a large media campaign across Oregon, Earth Day Oregon hosts an online Earth Month calendar, partner directory, and action hub featuring all partners and their activities—so the public can easily see who’s involved and take action.
Earth Day Oregon provides cohesively-branded, handy resources to nonprofit and business partners to make participation and promotion of their involvement in Earth Day Oregon as easy as possible.
Earth Day Oregon organizes a free partners-only networking event to kick off Earth Month and strengthen connections among the nonprofits and businesses.
what support can BUSINESS PARTNERS EXPECT from Earth Day Oregon?
A robust PR campaign across Oregon, including inclusion in press releases + media advisories
Featuring of your business in Earth Day Oregon’s online business partner directory (and a place to point customers and share your Earth Day events)
Use of Earth Day Oregon logos
Campaign-branded, customizable posters for business storefronts, registers, windows, etc.
Sample content and images for your social media channels
Sharing of your business, images, and events on Earth Day Oregon’s social channels
Connections and deeper relationships with nonprofits and business partners in Oregon
Frequently Asked Questions
WHO IS ELIGIBLE TO PARTICIPATE AS A NONPROFIT PARTNER?
501(c)(3) nonprofits in Oregon. Earth Day Oregon is a statewide initiative.
Partners must advance one or more of the 17 United Nations' Sustainable Development Goals in Oregon. The goals are a framework for global action in partnership to achieve sustainability.
WHAT DO WE COMMIT TO DOING AS A BUSINESS PARTNER OF THE EARTH DAY OREGON CAMPAIGN?
Each Business Partner agrees to make a meaningful monetary contribution directly to their Nonprofit Partner(s) in honor of Earth Day, and to get the word out about the partnership as part of Earth Day Oregon.
WHY SHOULD MY BUSINESS PARTICIPATE?
A sampling of what business partners said was the best part about participating in Earth Day Oregon 2022:
“Being able to give back and allowing our customers to join in on our values”
“It allows us to be a leader in advancing sustainability in our community”
“It inspires clients/customers to choose to shop/engage with our company”
“Opportunities to connect with donors and like-minded business leaders”
“Participating with a new nonprofit partner and building greater connections for future collaboration”
“It shows our employees and the public that we act on our values”
“Meeting people at the partners-only Earth Month kick-off party”
WHAT IS EARTH DAY OREGON’S ROLE?
Earth Day Oregon:
Coordinates and promotes the Earth Day Oregon campaign to maximize visibility for partners and statewide action on Earth Day (April 22nd), and all Earth Month long.
Prepares cohesive campaign branding and carries out a broad PR and social media plan to maximize attention and support for Earth Day Oregon partners.
Develops partnerships statewide to bolster the campaign’s reach and impact.
Connects with Sponsors who give to Earth Day Oregon in support of the overall campaign. (A portion of these gifts is distributed as need-based mini-grants to eligible Nonprofit Partners at the end of the campaign.)
Engages eligible Oregon nonprofit partners to join the annual campaign and runs informational and orientation meetings.
Provides support, regular communications, campaign resources, and events to support Nonprofit Partners (and their Business Partners) in their campaign efforts, aiming to make it as accessible and easy to participate as possible.
Hosts an online Earth Day Oregon action hub including a partner directory with links to donate, a partner event/engagement calendar for the public, and more.
Plans and hosts regional partner events to kick off Earth Month and build connections among partners.
HOW CAN I LEARN MORE?
Still have questions or want to connect? Email Executive Director Kelly Stevens: kelly@earthdayor.org.